Jim’s Ice Cream’s launch this summer was an opportunity to build a brand identity entirely from scratch - one that honours family heritage while standing out with playful energy. Named after the owner’s grandfather, Jim, the business needed a logo that could capture both the warmth of its story and the joy of great ice cream.

The aim of this project went beyond simply designing a mascot; it was about crafting a visual identity that channels Jim’s character into something bright, welcoming, and memorable. The result is a vintage-inspired logo that nods to retro cartoons and 30s style ‘rubberhose’ drawings while keeping a fun, modern edge: a smiling depiction of Grandad Jim in his flat cap and apron, paired with a bold custom wordmark influenced by 1960s lettering styles.

Together with a vibrant palette of coral pink, blue, charcoal, and off-white, the identity positions Jim’s Ice Cream as both nostalgic and fresh. A brand rooted in a local story, ready to become a seaside favourite.